As a creative director, I have brought my artistic vision to life, collaborating with talented teams to produce engaging campaigns, stunning visuals, and impactful storytelling. Each project showcases my expertise in directing photo shoots, conceptualizing fashion editorials, and crafting compelling narratives.

CTRL

CTRL encompasses countless experiences facing colorism and the resilience that has grown to be a part of Black women. CTRL reflects the journey in taking control of their own narrative. Taking direct inspiration from personal styles, the aim is to visualize the variety and influence Black women possess. CTRL hopes to create the representation of Black women that strives to be seen and furthers the message that Black women of all shades and colors do not have one definition.

NEW FEMININITY

The photoshoot revolves around the concept of "New Femininity," which aims to redefine and portray a fresh perspective on femininity and empowerment specifically for Black women.

LET THEM EAT CAKE

This photoshoot draws inspiration from the famous quote "Let Them Eat Cake" or "Qu'ils mangent de la brioche," attributed to Princess Marie Antoinette during the turmoil of 1789 France. It seeks to establish a connection between the challenges faced during the pandemic and the current state of the world. Many individuals have experienced hardships such as home evictions, limited access to basic necessities, and financial instability. Upon closer examination, it becomes apparent that not much has changed.

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CREATIVE PRODUCTION