Jordan Brand Production
As a Jordan Brand creative producer, I had the exciting opportunity to work on digital shoe launches for basketball players Dearica Hamby, Aerial Powers, Luka Doncic, and Russell Westbrook. Collaborating with a team of creatives, we played key roles in creating engaging digital content to promote their latest shoe releases. It was a rewarding experience that allowed us to blend design expertise with the world of sports, bringing each player's unique style to life through innovative digital platforms. Together, we crafted visually stunning campaigns that resonated with fans and pushed the boundaries of sports marketing.
I oversaw the creation of visually captivating tout pages for desktop and mobile platforms. I also integrated promotional videos and GIFs to highlight the shoes' features. The goal was to engage fans, generate excitement, and drive interest in the shoe releases.