Jordan Brand Production

As a Jordan Brand Creative Producer, I had the opportunity to lead digital shoe launches for basketball players Dearica Hamby, Aerial Powers, Luka Dončić, and Russell Westbrook. Collaborating with a team of creatives, I played a key role in developing engaging digital content that showcased each player's unique style and storytelling. By blending design expertise with sports culture, we crafted visually striking campaigns that resonated with fans and pushed the boundaries of sports marketing.

I oversaw the creation of high-impact tout pages for desktop and mobile, integrating promotional videos, GIFs, and dynamic visuals to highlight key shoe features. The goal was to maximize engagement, generate excitement, and drive consumer interest in the releases, ensuring each launch captured the energy and essence of the athletes behind them.